Geri Baumblatt, MA – USA
Geri grew up working in her father’s primary care practice. After her own experience with the healthcare system during grad school, she decided to apply her writing and teaching experience to help patients and clinicians connect, communicate, and engage. In 2003, she joined the founders of Emmi Solutions to codesign the flagship EmmiPrep programs, which educate patients, set expectations, equip them to ask important questions, augment informed consent, improve outcomes, and create a new channel for patient clinician communication.
Over the next 12 years, Geri designed a range resources to help people participate in shared decision making, care transitions, live with chronic conditions and care for loved ones. Her team worked with medical animators, decision scientists, behavior change experts, patients, family caregivers, and clinicians at create a large library of multimedia programs and interactive calls. In 2014, she transitioned into a thought leadership and research role. and partnered with physicians and academics at organizations like Dartmouth, Northwestern, and Tufts to conduct research on patient and clinician engagement, behavior change, patient concerns, as well as engagement and retention with neuroscientist Moran Cerf. She found there is little attention, training and care for family caregivers, who are often left out of the equation.
She recently conducted research on nurses who are family caregivers and their employers. And she is working with a team to help working family caregivers maintain their health, employment, wellbeing, and sanity — and to help the organizations that employ them create a culture of care. Geri also consults on and designs patient engagement and communication, content deisgn and strategy for organizations like Johns Hopkins, Roobrik, Medorion, Helpsy Health, and Conversa. She also serves on the Board of the Society for Participatory Medicine.